Jennifer Leigh Brown
About Jennifer Leigh Brown
Jennifer Leigh Brown serves as the Senior Vice President and Marketing Communications Director at Fulton Bank, where she has worked since 2018. With extensive experience in digital strategy and content marketing, she has held various roles in marketing and user experience across multiple organizations, including Godfrey and UX Booth.
Work at Fulton Bank
Currently, Jennifer Leigh Brown serves as the Senior Vice President and Marketing Communications Director at Fulton Bank. She has held this position since 2018, contributing to the bank's marketing strategies in Lancaster County, Pennsylvania. In her role, she leads stakeholder workshops aimed at enhancing understanding and problem-solving within the organization. Brown is responsible for crafting and executing marketing communications that align with the bank's objectives.
Previous Experience at Godfrey
Jennifer Leigh Brown has extensive experience at Godfrey, where she worked in various roles over a span of 14 years. She served as Account Manager from 2000 to 2004, followed by positions as Information Architect and Web Content Strategist from 2004 to 2006. Brown then became the User Experience Director and UX Speaker from 2010 to 2015, and later the Executive Director of Strategy and Planning, Digital from 2015 to 2018. Her roles involved defining content strategies, managing digital projects, and leading cross-functional teams.
Education and Expertise
Jennifer Leigh Brown studied at Millersville University of Pennsylvania, where she earned a Bachelor of Arts degree in English and Communication Arts. She furthered her education at Human Factors International, where she became a Certified Usability Analyst. Her educational background supports her expertise in user experience, content strategy, and digital marketing.
Achievements in Digital Marketing
Throughout her career, Jennifer Leigh Brown has successfully led global, enterprise digital projects and website initiatives. She is known for her ability to synthesize complex information into actionable insights, aligning customer needs with business goals. Brown focuses on data analytics to track performance, enabling her to adjust marketing strategies for improved effectiveness and return on investment.
Leadership and Team Management
In her professional roles, Jennifer Leigh Brown has demonstrated strong leadership capabilities. She builds and manages cross-functional teams, agency partnerships, and vendor relationships. Her approach emphasizes collaboration and effective communication, ensuring that marketing initiatives are executed efficiently and align with organizational objectives.