G2 Capital
G2 Capital is a venture capital and private equity firm founded in 2017, based in Belo Horizonte, Brazil, with additional locations in Rio de Janeiro and São Paulo. The firm specializes in investing in innovative startups with a focus on digital transformation across various industries.
Company Overview
G2 Capital is a venture capital and private equity firm founded in 2017. The company operates as a partnership and is classified as a small business with a team size of 20. Headquartered in Belo Horizonte, Minas Gerais, G2 Capital also has locations in Rio de Janeiro and São Paulo. The firm specializes in various investment strategies, including angel investing, venture capital, and smart money, focusing on startups and innovative business models.
Investment Focus
G2 Capital targets industries that are driven by digital transformation, including education, health, agriculture, finance, and ESG impact businesses. The firm prefers to invest in companies that have proprietary or highly differentiated products and a clear path towards sustainable differentiation. G2 Capital requires a minimum available cash runway of 12 months post-close for any investment and favors startups that demonstrate early evidence of efficient, scalable customer acquisition channels.
Specialties
The firm has several specialties, including seed money, mergers and acquisitions (M&A), and financial intelligence. G2 Capital analyzes the defensibility and market entry barriers of products, as well as the technology used to build them. The firm also considers the experiences and complementary skills of the founding team, alongside the total addressable market and its future prospects when evaluating potential investments.
Investment History
G2 Capital has invested in over 20 startups, focusing on pre-seed, seed, and Series A stages. The firm led a funding round for Startup CustomerX, which received R$ 1.5 million. G2 Capital has completed multiple M&A transactions and exits from 2020 to 2023, marking significant milestones in its investment journey. The firm has analyzed over 5,000 businesses, leveraging over 10 years of experience in the industry.
Strategic Milestones
G2 Capital announced its first strategic exit, highlighting an important milestone in its operational history. The firm emphasizes investing in innovative companies with defined business models, preferably in the Software as a Service (SaaS) and Everything as a Service (XaaS) sectors. This strategic focus aligns with G2 Capital's mission to support businesses with global perspectives while they are still small.