Darryl Alexander
About Darryl Alexander
Darryl Alexander is a User Experience Researcher at Gain Credit in La Jolla, California, where he integrates customer insights with technology and design thinking to enhance product development. He has extensive experience in UX and CX methodologies, having previously worked at Personify Digital and Jago Partners.
Work at GAIN Credit
Darryl Alexander has been employed at GAIN Credit, previously known as Global Analytics, since 2018. In his role as a User Experience Researcher, he operates from La Jolla, California. His work focuses on integrating customer insights with technology and design thinking to facilitate strategic business improvements. He specializes in employing research for both generative and evaluative purposes, which informs product development and enhances customer experience throughout the product lifecycle.
Previous Experience
Before joining GAIN Credit, Darryl Alexander worked at Personify Digital from 2016 to 2018 as a User Experience Researcher and Customer Experience Strategist in London, United Kingdom. His earlier role was at Jago Partners, where he served as a Digital Account Manager for eight months in 2015. Additionally, he worked as the Digital Marketing Director at Ovpod from 2011 to 2015 in South Africa, where he gained valuable experience in digital marketing and client engagement.
Education and Expertise
Darryl Alexander studied at the University of South Africa, where he earned a Bachelor of Commerce degree with a focus on Marketing, Management, and Informatics from 2010 to 2011. His educational background supports his expertise in user experience research and customer experience methodologies, which he utilizes to enhance client understanding of customer needs.
Research Methodologies
Darryl Alexander emphasizes the importance of measuring customer experience throughout the product lifecycle. He combines user experience research with customer experience methodologies to create impactful products and services. His approach integrates deep customer insights with product management skills, allowing for strategic improvements in business operations.