Sheri L. Chin, CMO, Head Of Marketing
About Sheri L. Chin, CMO, Head Of Marketing
Sheri L. Chin serves as the Chief Marketing Officer and Head of Marketing at Galileo Financial Technologies, specializing in fintech and enterprise marketing. With extensive experience in B2B and B2B2C strategies, she has held various leadership roles across multiple companies and has contributed to significant marketing advancements in her field.
Work at Galileo
Sheri L. Chin serves as the Head of Marketing and Chief Marketing Officer (CMO) at Galileo Financial Technologies. She has held this position since 2021, contributing to the company's growth in the fintech sector. In her role, she has been instrumental in developing a marketing center of excellence, which has enhanced the company's marketing capabilities. Chin has also played a key role in the rebranding and repositioning of acquired companies, ensuring their integration into the global brand strategy. Additionally, she led initiatives such as the website rebuild and public relations efforts as part of the overall global brand strategy.
Education and Expertise
Sheri L. Chin has a strong educational background in business and marketing. She earned a Master of Business Administration (MBA) in Marketing/Marketing Management from The Wharton School. She also completed a course in Digital Strategies for Business at Emeritus, where she served as Course Leader from 2020 to 2021. Furthermore, she studied Fintech Revolution at the Wharton School through Emeritus. Chin holds a Bachelor of Arts in Economics from Stanford University, which complements her extensive expertise in fintech, B2B, and enterprise marketing.
Background
Chin has a diverse professional background spanning over three decades in marketing and leadership roles across various industries. Before joining Galileo, she held positions such as CMO Advisor at Outward, Inc., and CMO at BFS Capital, where she focused on integrated marketing and global brand strategy. Her earlier experience includes roles at ACI Worldwide, where she served as Vice President of Global Sales Marketing and Head of Marketing. She also worked at American Express as Senior Director of Marketing, contributing to her extensive knowledge in B2B marketing and strategy.
Achievements
Throughout her career, Sheri L. Chin has achieved significant milestones in marketing strategy and execution. At BFS Capital, she successfully recruited and built a high-performing global marketing team. She implemented a comprehensive segmentation strategy and buyer's journey profiles that led to a doubling of platform accounts and a fivefold increase in revenue. Additionally, her leadership in developing a marketing center of excellence at Galileo Financial Technologies has significantly advanced the company's marketing capabilities.