Chieh An (Joanne) Chou
About Chieh An (Joanne) Chou
Chieh An (Joanne) Chou is the SEO Site Manager at Gaming Innovation Group, a position she has held since 2020. She has a background in marketing with a Master's degree from Strathclyde Business School and has worked in various marketing roles across different companies.
Work at Gaming Innovation Group
Chieh An (Joanne) Chou has served as the SEO Site Manager at Gaming Innovation Group since 2020. In this role, she is responsible for overseeing the search engine optimization strategies of the company. Her work involves optimizing website content, improving search rankings, and enhancing user experience to drive organic traffic. With four years of experience in this position, she has contributed to the company's digital marketing efforts.
Previous Experience in Digital Marketing
Prior to her current role, Chou gained experience in various marketing positions. She worked as a PR, SEO, and Social Media Intern at LuggageHero for three months in 2020. Additionally, she held a Digital Marketing Intern position at Tame for one month in Copenhagen during the same year. These roles provided her with foundational skills in digital marketing and social media management.
Education and Expertise
Chou holds a Master's degree in Marketing from Strathclyde Business School, which she completed from 2014 to 2015. She also earned a Bachelor's degree in German Language and Literature from Soochow University, studying from 2007 to 2011. Her academic background supports her expertise in marketing strategies and digital communication.
Background in Marketing Campaigns
Chou has a significant background in marketing campaigns and events, having worked at Genting Hong Kong Limited from 2016 to 2019. She started as a Casino Marketing Coordinator for ten months, then progressed to Senior Executive of Marketing Campaigns & Events for seven months. Her experience in these roles involved planning and executing marketing strategies to promote events and enhance customer engagement.
Skills in Web Development
Chou is actively enhancing her skill set by learning web development. She is focusing on programming languages such as JavaScript, HTML, CSS, and React. This initiative reflects her interest in bridging the gap between offline marketing and digital marketing, particularly in areas like SEO and E-Commerce.