Tracy Cook
About Tracy Cook
Tracy Cook is a Senior Data Strategy Manager at Gannett | USA TODAY NETWORK, with over 30 years of experience in corporate research and data management. Based in Daytona Beach, Florida, Cook has held various research and management roles across multiple organizations since the 1980s.
Work at Gannett
Tracy Cook has held the position of Sr Data Strategy Manager at Gannett, specifically within the USA TODAY NETWORK, since 2021. Based in Daytona Beach, Florida, Cook has contributed to the organization for three years. In this role, Cook focuses on data strategy, utilizing extensive experience in market research and data management to enhance the company's data-driven decision-making processes.
Previous Experience in Market Research
Prior to joining Gannett, Tracy Cook accumulated significant experience in market research roles. Cook served as Research Manager at the Daytona Beach News-Journal from 1992 to 2000 and again from 2001 to 2007. Additionally, Cook worked as Market Research Manager at The News & Observer from 2007 to 2012 and as Research Manager at the New Haven Register from 1986 to 1992. This extensive background has equipped Cook with a deep understanding of corporate research functions.
Education and Expertise
Tracy Cook holds a Bachelor of Science in Management Science from the University of New Haven, where she studied from 1982 to 1986. Cook furthered her education by obtaining a Master of Business Administration (MBA) in Marketing from the same university, completing her studies from 1987 to 1990. Additionally, Cook attended Bentley University for one year, focusing on Business Administration and Management. This educational background supports her expertise in data strategy and market research.
Skills and Training Experience
Tracy Cook has developed effective training materials and is recognized as a sought-after trainer, demonstrating strong communication skills. Cook has a proven ability to utilize both primary and secondary data sources, allowing for accurate interpretation and presentation of market research data to diverse audiences. Additionally, Cook has shown a high level of understanding of new software systems, impressing vendors shortly after learning.
Career Progression and Roles
Over her career, Tracy Cook has held various roles that highlight her expertise in research and data strategy. Before her current position at Gannett, Cook worked at The McClatchy Company as a Project Specialist on the Enterprise Advertising Implementation Team from 2012 to 2021. With over 30 years of experience, Cook has effectively managed corporate research functions and implemented software solutions across multiple organizations.