Gemic
Gemic is a global consulting firm with offices in New York, Berlin, Toronto, London, Helsinki, and Abu Dhabi, specializing in growth, innovation, brand strategy, and insight & foresight for leading companies.
Services
Gemic offers a range of strategic consulting services designed to help leading companies achieve growth with true value for people, society, and shareholders. Their primary services include growth strategy, innovation strategy, brand strategy, and insight & foresight. By integrating diverse methodologies such as anthropology, economics, history, semiotics, political science, foresight, and human geography, Gemic crafts unique strategies that are both impactful and sustainable.
Office Locations
Gemic operates globally with offices strategically situated in major cities around the world. The company has a presence in New York, Berlin, Toronto, London, Helsinki, and Abu Dhabi. Each location serves as a hub for their consulting activities, allowing Gemic to effectively collaborate with clients from various regions and industries.
Clients
Gemic has built a robust portfolio by partnering with some of the world's leading brands across different sectors. Their clients include notable names such as BMW, Intel, Meta (formerly Facebook), Fannie Mae, Ford Motor Company, Kroger, Lululemon, National Football League, Harley-Davidson, PepsiCo, Procter & Gamble, Samsung, Marimekko, Spotify, and VF Corporation. These collaborations reflect Gemic's ability to deliver bespoke strategies that meet the diverse needs of top-tier companies.
Approach and Methodologies
Gemic employs a multidisciplinary approach in their consulting projects. Their methodologies include anthropology, economics, history, semiotics, political science, foresight, and human geography. This broad spectrum of disciplines allows Gemic to conduct comprehensive ethnographic research and stakeholder interviews, which are crucial in developing strategies that connect brands to culture and future trends. The firm places a significant emphasis on diversity and inclusion, ensuring a wide range of perspectives are considered in their strategic planning.
Case Studies
Gemic has an extensive history of conducting in-depth case studies that address various industry challenges and opportunities. Some of their notable projects include developing a sustainable workwear strategy, crafting a retail loyalty strategy, reimagining luxury shopping experiences, and exploring in-vehicle media experiences. Their work also encompasses redefining digital transformation in the finance sector, identifying invisible markets for CPG firms, and navigating disruption in the automotive industry. These case studies demonstrate Gemic’s capability to deliver insightful and practical solutions across different contexts.