Vineeth Vijay
About Vineeth Vijay
Vineeth Vijay is the Assistant Manager of Consumer Insights at General Mills in Minneapolis, Minnesota, with extensive experience in consumer insights and a background in biotechnology.
Company
Vineeth Vijay is currently working at General Mills, a major American multinational manufacturer and marketer of branded consumer foods sold through retail stores. He has been with the company since 2011, demonstrating a decade of loyalty and expertise in consumer insights.
Title
Vineeth Vijay holds the position of Assistant Manager - Consumer Insights at General Mills. In this role, he is based in Minneapolis, Minnesota, United States, and is responsible for leveraging market and consumer data to provide actionable insights for the company.
Education and Expertise
Vineeth Vijay holds a Bachelor of Technology in Biotechnology from Anna University, where he studied between 2002 to 2006. This educational background in biotechnology equips him with a unique analytical perspective in the field of consumer insights and market research, bridging the gap between scientific understanding and consumer behavior.
Career Background
Before his current position, Vineeth Vijay progressed through various roles at General Mills, starting as a Business Analyst - Consumer Insights from 2011 to 2013, then advancing to Senior Business Analyst - Consumer Insights from 2013 to 2015. His career trajectory highlights his growth and expertise within the company. Additionally, he has held roles at other prominent organizations, including Piramal Enterprises Limited, Tata Consultancy Services, and Ion Exchange India Ltd, mainly focusing on strategy marketing, market research, and engineering design.
International Work Experience
Vineeth Vijay has gained extensive international work experience, having worked in both India and the United States. His international roles include positions at General Mills in Minneapolis, Minnesota, and various companies in Bombay, Maharashtra, India. This diverse professional background has provided him with a broad understanding of different markets and consumer behaviors, enriching his contributions to consumer insights at General Mills.