Waldemar Thiago
About Waldemar Thiago
Waldemar Thiago is the National Sales Head and Managing Director of Yogurts Brazil at General Mills in São Paulo, Brazil. He has a rich history in marketing and sales, having previously worked at Danone, Mars, and Unilever.
Current Role at General Mills
Waldemar Thiago currently serves as the National Sales Head at General Mills in São Paulo, Brazil. In this position, he oversees the sales strategies and initiatives across the nation, driving growth and market share expansion. Additionally, he holds the role of Managing Director for the Yogurts division in Brazil, where he leads the division's strategic direction and operational execution.
Previous Experience at General Mills
Before his current roles, Waldemar Thiago made significant contributions to General Mills as the Business Unit Director from 2012 to 2015 and as the Marketing Director from 2008 to 2012, both in São Paulo, Brazil. His leadership during these periods included spearheading marketing campaigns and strategic initiatives that enhanced the company’s market presence and product performance.
Earlier Career in Marketing
Waldemar Thiago's career in marketing spans several prominent companies. He served as Marketing Manager at Danone from 2007 to 2008 and at Mars from 2004 to 2007. Prior to these roles, he was a Brand Manager at Unilever, focusing on hair care products under the Seda brand from 2002 to 2004 and other brand management functions from 1998 to 2004.
Educational Background
Waldemar Thiago holds a Master's degree from Universidade de São Paulo - Fipe, which he achieved in one year from 1999 to 2000. He also obtained a Bachelor's degree from Universidade de São Paulo, completing his studies between 1993 and 1996. Prior to his higher education, he attended Sion - Escola São Teodoro de Nossa Senhora de Sion from 1982 to 1992.
Professional Achievements
Throughout his career, Waldemar Thiago has been instrumental in launching new product lines at General Mills, significantly boosting market share in Brazil. He played a key role in the strategic planning and execution of marketing campaigns that led to a 20% increase in sales for the General Mills' Yogurt division. He has also been recognized for his leadership and innovation in sales management, and he mentors young professionals, fostering growth within the company.