William Watts
About William Watts
William Watts is the Customer Vice President East & Industry Initiatives at General Mills, with over a decade of experience in omni-channel sales and marketing strategy.
Title
William Watts is currently serving as the Customer Vice President East & Industry Initiatives at General Mills in the United States. In this capacity, he oversees important aspects of customer relations in the eastern region and spearheads various industry initiatives, leveraging his extensive experience to drive the company's growth and competitiveness.
Company
William Watts has been a part of General Mills for over a decade, with his tenure starting in 2004. Over the years, he has taken on various roles within the company, helping to shape its sales and marketing strategies. Currently, he continues to contribute to General Mills’ success in his role as Customer Vice President East & Industry Initiatives.
Previous Roles at General Mills
Before his current role, William Watts was the Field Sales Director West at General Mills from 2004 to 2013. In this position, he was responsible for leading sales efforts in the western region of the United States. He also served in the General Mills Sales and Marketing division during the same period, where he honed his skills in shopper marketing and competitive analysis, contributing to the company's strategic marketing initiatives.
Education and Expertise
William Watts holds a Bachelor of Science (B.S.) in Finance, General from LaSalle University, where he studied from 1989 to 1994. During his time at LaSalle, he was also involved in the university's baseball program. Prior to university, he attended LaSalle College High School from 1985 to 1989. His educational background provided a strong foundation in finance and strategic thinking, which has been instrumental in his professional career.
Experience in Omni-Channel Sales and Marketing
William Watts possesses extensive experience in omni-channel sales within the consumer goods industry. His role involves developing and executing comprehensive sales strategies across various channels to maximize market reach and customer engagement. He is also skilled in shopper marketing, where he utilizes competitive analysis to drive effective marketing campaigns and initiatives.
Leadership and Marketing Strategy
Throughout his career, William Watts has demonstrated robust leadership in various capacities. His long-standing career in sales has seen him focus on industry initiatives and marketing strategy, using his expertise to guide teams and drive company objectives. His strategic approach to marketing has been pivotal in setting and achieving sales targets at General Mills.