Yfat De Leeuw
About Yfat De Leeuw
Yfat De Leeuw is the Marketing Director at General Mills, with over 9 years at the company and extensive experience in international marketing and FMCG sectors.
Current Position at General Mills
Yfat De Leeuw is the Marketing Director at General Mills. She has been with the company since March 2014, bringing over nine years of experience to her current role. Her responsibilities include overseeing the development and implementation of marketing strategies, ensuring that the company's products meet the needs and preferences of international markets.
Previous Roles and Experience
Before joining General Mills, Yfat De Leeuw held several positions in major companies. From 2012 to 2013, she worked as a Marketing Manager at Philip Morris International. Prior to that, she spent four years at Kimberly-Clark as a Marketing Manager in Israel from 2007 to 2011 and one year as a Brand Manager from 2005 to 2006. Early in her career, she was an Account Manager at J. Walter Thompson Worldwide from 2002 to 2004.
Educational Background
Yfat De Leeuw holds a Master's degree from Bar-Ilan University and a Bachelor's degree from Tel Aviv University, both institutions renowned for their robust business and marketing programs. This educational background has provided her with a solid foundation in marketing strategies and business management.
Expertise in International Marketing
Yfat De Leeuw possesses extensive expertise in International Marketing, an area that involves managing marketing strategies across diverse countries and cultures. This skill set is crucial for companies like General Mills that operate on a global scale, requiring the ability to adapt marketing efforts to varying consumer preferences and market conditions.
Skills in Fast-Moving Consumer Goods (FMCG) Sector
Yfat De Leeuw has a robust background in the Fast-Moving Consumer Goods (FMCG) sector. Her experience at companies like Kimberly-Clark and General Mills has honed her ability to quickly adapt to market trends and consumer behavior, essential skills for success in this dynamic industry. She is also skilled in Customer Insight, a critical component of effective marketing strategy.