조용현(Yonghyun Cho)
About 조용현(Yonghyun Cho)
Yonghyun Cho is an Ecommerce Manager at General Mills in Seoul, Korea, with extensive experience in various managerial roles at Nestlé and a background in business management from Seoul National University of Science and Technology.
Current Role at General Mills
조용현 is currently serving as the Ecommerce Manager (people manager) at General Mills, located in Seoul, Korea. He is responsible for overseeing the company's ecommerce strategies and leading a team to ensure smooth and effective online operations. His role includes managing various ecommerce platforms and driving sales initiatives to bolster the company’s market position in Korea.
Previous Experience at Nestlé
Before joining General Mills, 조용현 held multiple roles at Nestlé, showcasing a diverse skillset in sales, brand management, and category development. He served as the Channel & Category Development Manager from 2017 to 2019, In-store Operation Manager (people manager) from 2013 to 2017, Coffee/HBM (Hot Beverage Maker) Brand Manager from 2012 to 2013, Department & Vendor (B2B Ecommerce) Key Account Manager from 2011 to 2012, and Field Sales Representative from 2010 to 2011. His tenure at Nestlé allowed him to gain deep insights into various market dynamics and consumer behaviors.
Notable Projects and Achievements
조용현 has been instrumental in driving significant projects and achieving notable results throughout his career. He developed and listed a gifting lineup on KAKAO Commerce, creating new market demand. Additionally, he played a key role in the successful bidding and product listing in the Army welfare channel (PX). He also orchestrated the development and branding of Häagen-Dazs vending machines and achieved consistent double-digit growth by balancing direct and indirect Route-to-Market (RTM) strategies. Furthermore, he restructured RTM strategies to develop new ecommerce platforms like Coupang, Kurly, KAKAO, and Naver, leading to positive revenue outcomes.
Education Background
조용현 completed his Bachelor’s degree in Business Administration (경영학) from 서울과학기술대학교. His academic journey spanned from 2003 to 2010. The education provided him with foundational knowledge and skills that have been crucial in his professional roles across various industries.
International Experience with Disney Parks & Resorts
In 2009, 조용현 gained valuable international experience by working as an International Intern at Disney Parks & Resorts in Orlando, Florida. During his six-month tenure, he developed an understanding of global business operations and customer service excellence, which have enhanced his professional capabilities.