Genius Sports
Genius Sports offers data-driven services and products for iGaming, sports technology, betting, media, and fan engagement, partnering with major sports leagues and using AI-powered technology for live data and video augmentation.
Services
Genius Sports offers a range of services tailored for iGaming brands aiming to acquire and retain players. These services include data-driven content, comprehensive marketing solutions, and immersive viewing experiences. Their suite of tools helps sports teams engage and monetize their fanbase, while their media activation platform engages fans at every stage of the marketing funnel. In addition, they offer integrity services to protect sports competitions from match-fixing and betting-related corruption.
Products
Genius Sports provides various products in the Sportstech, Betting, Media & Fan Engagement, and Video sectors. Notable products include BetVision, which integrates live game video with betting odds and real-time statistics, and FanHub ID, a unified fan identification solution. Their offerings also feature data-driven highlights, augmented replays, and automated video capture and advanced tracking systems for sports leagues. These products are designed to enhance the viewer experience and optimize league operations.
Partnerships
Genius Sports has forged partnerships with major sports leagues and federations worldwide, including the NFL, EPL, FIBA, NCAA, NASCAR, AFA, and Liga MX. They have a strategic partnership with FIBA to deliver AI-powered technology for leagues and national federations through 2035. Additionally, they have an exclusive data partnership with Football DataCo for English and Scottish football betting rights through 2029. These partnerships enable Genius Sports to provide official data and integrity services to various sports entities.
Technology
Genius Sports leverages AI-powered technology for delivering live data and video augmentation. Their advanced systems provide real-time data, automated video capture, and augmented reality experiences for broadcasters. This technology supports the creation of immersive fan experiences and enhances the operational capabilities of sports leagues. The integration of AI in their products facilitates the delivery of data-driven highlights and interactive games, enhancing fan engagement during live events.
Fan Engagement
Through a range of products and services, Genius Sports focuses on engaging sports fans at multiple levels. Their media activation platform targets fans throughout the marketing funnel, providing a comprehensive marketing suite for large-scale engagement. The partnership with The Sun's Dream Team Games Hub exemplifies their effort to deliver interactive free-to-play games. They also provide solutions for broadcasters to enrich the viewing experience with real-time data and augmented reality, along with tools to deliver data-driven highlights and augmented replays on social media.