Mat Koehler
About Mat Koehler
Vice President of Product at Gibson Brands
Mat Koehler serves as the Vice President of Product at Gibson Brands. He joined Gibson in April of 2016, starting as a product specialist for Gibson Custom Shop and Gibson Memphis. Koehler quickly advanced within the company, becoming the Custom Shop product manager in 2018 and the Head of Product Development the following year. His journey at Gibson reflects his deep commitment and passion for the brand, ensuring a balance between maintaining its iconic legacy and fostering innovation.
Mat Koehler's Musical Background
Mat Koehler grew up in a very musical family in Waukesha, Wisconsin, the hometown of Les Paul. His family managed a guitar shop, an environment that nurtured his deep connection to guitars from an early age. This upbringing inspired Koehler’s lifelong passion for music and guitars, leading him to run a vintage guitar business for many years prior to his tenure at Gibson.
Expertise in Vintage Guitar Collection and Development
As an avid collector of vintage guitars, Mat Koehler's collection boasts over 150 guitars, predominantly Gibson models. His collection is actively utilized in the development of the Gibson Original, Historic, and Vault Collections. Koehler’s expertise in vintage guitars is an asset to Gibson Brands, contributing to the authenticity and quality of their products.
Commitment to Gibson's Legacy and Innovation
Mat Koehler is deeply committed to being a custodian of Gibson Brands, honoring its rich and iconic history while driving innovation. He is passionate about empowering musicians and music lovers with new and exciting products. His leadership reflects a dual focus on preserving Gibson’s legacy and pushing the boundaries of product development to meet the evolving needs of the music industry.