Adriana Diaz
About Adriana Diaz
Adriana Diaz is a Spain Marketing Executive with extensive experience in marketing roles across various organizations, including Mercantil Banco and Maximeyes Group. She holds a Licenciado en Comunicación Social and has completed a Master's degree in Digital Marketing, along with a certificate in Sports Marketing and Sponsorship.
Work at GIMO
Adriana Diaz has been serving as the Spain Marketing Executive at GIMO Global Interactive Marketing Online Ltd since 2019. In this role, she oversees the operations of the product, ensuring smooth execution and performance. Her responsibilities include contributing to the improvement of promotional tools, reporting tools, CRM and bonusing systems, and segmentation systems. She has developed close working relationships with stakeholders across the business to ensure alignment and collaboration.
Previous Experience at Mercantil Banco
Adriana Diaz gained significant experience at Mercantil Banco, where she held multiple marketing positions. She began as a Marketing Intern in 2013 for three months, where she prepared monthly performance analyses of applied marketing strategies. She then advanced to the role of Marketing Analyst from 2014 to 2015 for one year, followed by a position as Marketing Specialist from 2015 to 2017 for two years. In these roles, she focused on assessing marketing effectiveness and identifying areas for improvement.
Experience at Maximeyes Group
Adriana Diaz worked as a Marketing Coordinator at Maximeyes Group from 2018 to 2019 for one year in Sutton, United Kingdom. In this position, she planned and delivered CRM campaigns through multiple channels, including email, SMS, push notifications, and social media. She also monitored customer experiences and journeys across all channels to identify opportunities for enhancement.
Education and Expertise
Adriana Diaz holds a Licenciado en Comunicación Social from Universidad Bicentenaria de Aragua, which she completed from 2008 to 2014. She furthered her education by obtaining a Master's degree in Digital Marketing from IEBS from 2017 to 2018. Additionally, she earned a Certificate in Sports Marketing and Sponsorship from Barca Innovation Hub from 2020 to 2021. Her educational background supports her expertise in marketing strategies and digital marketing.