Lauren Sanyal
About Lauren Sanyal
Lauren Sanyal is the Director of Marketing Operations at Glia, where she has worked since 2022. She has held various marketing roles at companies such as TigerConnect, Brighter, and Mathnasium, and possesses expertise in marketing technology and account-based marketing strategies.
Current Role at Glia
Lauren Sanyal serves as the Director of Marketing Operations at Glia since 2022. In this role, she is responsible for overseeing marketing strategies and operations to enhance the company's outreach and customer engagement. Her focus includes optimizing marketing processes and leveraging technology to improve operational efficiency.
Previous Experience at TigerConnect
Lauren Sanyal held multiple positions at TigerConnect from 2018 to 2022. She started as the Manager of Marketing Operations, then advanced to Senior Manager of Demand Generation and Marketing Operations, and finally served as Director of Digital and Marketing Operations. Her tenure at TigerConnect involved developing and implementing marketing strategies that contributed to the company's growth.
Professional Background in Marketing
Lauren Sanyal has a diverse background in marketing, having worked in various roles across multiple organizations. Prior to her current position, she worked at Brighter as a Product Marketing Manager and at Mathnasium as Marketing Communications Manager. She also gained experience at Boingo Wireless in several marketing roles, including Marketing Associate and Corporate Communications Manager.
Educational Qualifications
Lauren Sanyal studied at the University of Virginia, where she earned a Bachelor of Arts degree in English and Cognitive Science from 2001 to 2005. She also completed her secondary education at James Madison High School. Her academic background supports her expertise in marketing and communication.
Marketing Technology Expertise
Lauren Sanyal possesses extensive knowledge of various marketing technologies, including Salesforce, LeanData, Outreach, and Marketo, among others. She is a Marketo Certified Expert, which highlights her proficiency in marketing automation. Her expertise includes aligning marketing technology with business processes to enhance customer experiences and drive growth.