Pulkit Mathur
About Pulkit Mathur
Pulkit Mathur is a Deputy Manager of User Acquisition at Goibibo, where he focuses on onboarding new partnerships and optimizing marketing budgets. He has a background in sales and management, having held various positions in companies such as Click2Commission, Axis Bank, and Mobile Premier League.
Current Role at Goibibo
Pulkit Mathur serves as the Deputy Manager of User Acquisition at Goibibo, a position he has held since 2022. In this role, he is responsible for onboarding new partnerships and alliances specifically for user acquisition campaigns. He leads the distribution of marketing budgets towards channels that generate high Gross Merchandise Value (GMV). Additionally, he has implemented growth strategies through App Store Optimization (ASO) to enhance user acquisition efforts.
Previous Experience in User Acquisition and Sales
Prior to his current role, Pulkit Mathur accumulated diverse experience in user acquisition and sales. He worked at Click2Commission as an Assistant Sales Manager - Global for 11 months in 2017-2018. He also held positions at Affle as Assistant Manager - Data Operations from 2018 to 2020 and at Mobile Premier League (MPL) as Associate Manager from 2021 to 2022. His experience includes managing user acquisition strategies and operations across various organizations.
Educational Background
Pulkit Mathur completed his Bachelor of Business Administration (B.B.A.) in Business Administration and Management from Jagan Institute Of Management Studies, studying from 2010 to 2013. He later pursued a Master of Business Administration (MBA) in Marketing and International Business at Amity University, Gautam Budh Nagar, from 2014 to 2016. His educational background provides a solid foundation for his roles in management and user acquisition.
Career Progression
Pulkit Mathur's career began at Axis Bank, where he worked as an Assistant Manager for five months in 2016. He then transitioned to various roles, including Delivery Head at One Engine Media Works, LLP for four months in 2020, and Senior Manager - Ad Ops at Xapads Media Private Limited for four months in 2021. His career demonstrates a steady progression through roles focused on management, sales, and user acquisition.