Andrea Kelly
About Andrea Kelly
Andrea Kelly is a Digital Ad Operations Manager with extensive experience in digital advertising and programmatic operations. She has worked at GOLF Magazine/GOLF.com since 2019 and previously held positions at Business Insider and Practising Law Institute.
Current Role at GOLF.com
Andrea Kelly serves as the Digital Ad Operations Manager at GOLF Magazine/GOLF.com, a position she has held since 2019. In this role, she is responsible for managing ad operations, ensuring compliance, and enhancing ad quality. She researches new sources of inventory and monetization opportunities for the ad operations team. Additionally, she oversees off-site teams that report on ad campaigns and provide necessary documentation.
Previous Experience at Business Insider
Prior to her current role, Andrea Kelly worked at Business Insider as a Digital Ad Operations Manager from 2016 to 2019. During her tenure, she implemented the setup of Apple News as a special ad unit in Google Ad Manager, which improved inventory and monetization options. Her experience at Business Insider contributed to her expertise in digital ad operations.
Educational Background
Andrea Kelly has a diverse educational background. She earned a Bachelor of Science Degree in Film and Television from Boston University College of Communication, studying from 1997 to 2001. She also completed a Certificate in Financial Planning from Bryant University between 2014 and 2016. Earlier, she studied Commercial Photography at The Art Institutes for one year in 2008-2009.
Technical Expertise in Ad Operations
Andrea Kelly possesses extensive technical expertise in digital advertising operations. She is proficient in setting up open bidding for programmatic partners within Google Ad Manager. Additionally, she has in-depth familiarity with AdBook, including building campaigns, syncing line items, and updating field templates. She is experienced with various third-party tags and tracking pixels, such as Sizmek, Flashtalking, Celtra, and Double Verify.
Career Progression and Previous Roles
Before her roles at Business Insider and GOLF.com, Andrea Kelly held positions that contributed to her skill set in digital marketing. She worked as an E-Marketing Coordinator at Practising Law Institute from 2007 to 2008 and as an Ad/Data Production Coordinator at Thomas Publishing from 2012 to 2016. These experiences provided her with a solid foundation in ad operations and marketing coordination.