Christopher Morgan
About Christopher Morgan
Christopher Morgan serves as the Vice President of Customer Acquisition, Audience Development, and Analytics at Golf Magazine and Golf.com, where he provides insights to enhance audience engagement. He has held various leadership roles in marketing and analytics across multiple companies, including F+W Media, Frontier Communications, and eMusic.
Current Role at GOLF.com
Christopher Morgan serves as the Vice President of Customer Acquisition, Audience Development, and Analytics at GOLF Magazine and GOLF.com. He has held this position since 2018, focusing on enhancing magazine circulation, expanding the digital audience, and increasing advertising revenue. His role involves providing actionable insights related to audience and customer engagement to both editorial and sales teams, contributing to the overall growth of the brand.
Previous Experience in Marketing and Analytics
Prior to his current role, Christopher Morgan held several significant positions in marketing and analytics. He worked at F+W Media, Inc. as Vice President of Acquisition Marketing for eight months in 2017-2018. He also served as Vice President of Loyalty and Retention at Frontier Communications in 2010 and as Chief Marketing Officer at eMusic from 2007 to 2009. His extensive experience includes roles at TheStreet, Prudential Financial, EarthLink, and Grey Group, where he developed expertise in marketing strategies and analytics.
Educational Background
Christopher Morgan studied at Marlboro College, where he earned a Bachelor of Arts degree in Political Science and Sociology. His studies spanned from 1982 to 1986, providing him with a foundational understanding of social dynamics and analytical thinking that he applies in his professional career.
Expertise in Marketing Strategies
Morgan specializes in leveraging both quantitative and qualitative analysis to refine business models and develop effective marketing strategies. He has implemented best SEO and performance marketing practices that have significantly increased website visits, engagements, and conversions for Golf Magazine and Golf.com. His focus on econometric models and tracking marketing halo effects further enhances his ability to drive customer engagement and retention.
Focus on Audience Engagement
In his current role, Christopher Morgan emphasizes the importance of audience engagement. He provides insights that help editorial and sales teams understand customer behavior and preferences. His work aims to create strategies that not only attract new audiences but also retain existing customers, thereby contributing to the overall success of GOLF Magazine and GOLF.com.