Abraham Espinosa
About Abraham Espinosa
Abraham Espinosa serves as the SVP Executive Strategy Director at Golin in New York, having previously held various strategic roles in advertising agencies across Mexico and the United States. He has a background in marketing and has influenced consumer behavior through innovative strategies for premium products.
Current Role at Golin
Abraham Espinosa serves as the SVP Executive Strategy Director at Golin, a position he has held since 2022. In this role, he is responsible for overseeing strategic initiatives and guiding the agency's direction in the competitive landscape of marketing and communications. His leadership contributes to the development of innovative strategies that resonate with clients and consumers alike.
Previous Experience at Golin
Before his current role, Abraham worked at Golin as the VP Planning Director from 2020 to 2022 in the New York City Metropolitan Area. During this time, he focused on enhancing brand strategies and executing campaigns that effectively engaged target audiences. His work included influencing consumer behavior towards premium products.
Professional Background in Marketing
Abraham has a diverse background in marketing and strategic planning. He began his career as a Planner at Ogilvy & Mather Mexico from 2009 to 2010. He then worked at BBDO Mexico as a Planner from 2007 to 2009, followed by a role as Planning Director at Grey Group from 2012 to 2013. He also served as a Senior Planner at Wing / GREY New York in 2014 and as Strategy Director at d exposito & Partners from 2014 to 2020.
Educational Background
Abraham Espinosa earned a Bachelor of Marketing from Universidad Iberoamericana Puebla, completing his studies from 2002 to 2006. This educational foundation has equipped him with the skills necessary to excel in strategic planning and marketing roles throughout his career.
Influence on Consumer Behavior
Throughout his career, Abraham has successfully influenced consumer purchasing decisions. He developed strategies that encouraged New Yorkers to purchase premium water from France and convinced local Mexicans to consume high-end beer from Holland. These initiatives demonstrate his ability to leverage market insights and innovative approaches to drive brand engagement.