Annie Chan
About Annie Chan
Annie Chan is a Planning Analyst at Golin, specializing in developing Key Opinion Leaders strategies across various industries. With expertise in social listening and digital data monitoring, she contributes to data-driven marketing strategies.
Work at Golin
Annie Chan has been employed at Golin as a Planning Analyst since 2016. In this role, she specializes in developing strategies for Key Opinion Leaders (KOLs) across various industries, including fast-moving consumer goods (FMCG), fashion, and pharmaceuticals. Her work involves creating data-driven marketing strategies that leverage social listening and digital data monitoring. Prior to her current position, she served as a Digital Team Intern at Golin for two months in 2015, where she gained initial experience in the marketing field.
Education and Expertise
Annie Chan earned a Bachelor of Arts degree from The University of Nottingham Ningbo China, where she studied Marketing, Management, German, and International Business from 2012 to 2016. Her educational background provides her with a solid foundation in various aspects of marketing and business management. She possesses expertise in social listening reporting and digital data monitoring, which are essential for developing effective marketing strategies.
Background
Annie Chan has a diverse professional background that includes experience in both marketing analysis and digital strategy. Before joining Golin, she worked for one month at People Search in Paris in 2014. This early experience contributed to her understanding of market dynamics and consumer behavior. Her career trajectory reflects a commitment to enhancing marketing strategies through data analysis and KOL development.
Achievements in Data Analysis
Annie Chan has been involved in establishing data trackers to improve data analysis capabilities for marketing research. This initiative enhances the ability to gather and analyze industry information, supporting the development of effective marketing strategies. Her contributions in this area demonstrate her focus on integrating data-driven insights into marketing practices.