Brenda Herrera
About Brenda Herrera
Brenda Herrera is a Senior Media Manager at Golin, where she develops campaigns that engage U.S. Multicultural and Transcultural communities. With a background in multicultural engagement and media relations, she has worked with notable clients including Walmart and PepsiCo.
Work at Golin
Brenda Herrera has served as a Senior Media Manager at Golin since 2013. In this role, she has developed and executed holistic campaigns that authentically engage with U.S. Multicultural and Transcultural communities. She is part of a cross-office practice of multicultural specialists, providing media relations support and cultural counsel to a diverse range of clients across various disciplines and categories.
Previous Experience
Before joining Golin, Brenda worked as a Senior Account Executive in the Multicultural Engagement Practice at Olson from 2010 to 2013 in Minneapolis, Minnesota. She also served as a Multicultural Media Executive at Edelman from 2008 to 2010 in New York, New York. Her experience in these roles contributed to her expertise in multicultural media engagement.
Education and Expertise
Brenda studied at Columbia College Chicago from 2004 to 2008, focusing on Composition, Business Management, Music, and Management. She completed her high school education at Addison Trail High School. Her educational background supports her professional expertise in media management and multicultural engagement.
Client Engagements
Throughout her career, Brenda has worked with notable clients including Walmart, Kaiser Permanente, PepsiCo, MillerCoors, Oscar Mayer, Target, and Wrigley's gum brands. Her work has primarily focused on engaging Hispanic, Urban, and African American communities, showcasing her commitment to multicultural outreach.