Carol Yeung
About Carol Yeung
Carol Yeung is an Associate Director with extensive experience in marketing and communications, recognized for her successful campaigns for clients like IKEA, Samsung, and Tesla. She has a strong background in influencer marketing and has received accolades such as the Young PR Professional of the Year by PRWeek Awards Asia.
Current Role at Golin
Carol Yeung serves as an Associate Director at Golin, a position she has held since 2019. Based in Chicago, Illinois, she is responsible for leading marketing strategies and campaigns for various clients. Her role involves overseeing project execution and ensuring alignment with client objectives. Carol's experience in the industry allows her to deliver effective marketing solutions that drive business results.
Previous Experience at Golin
Before her current role, Carol Yeung worked at Golin as a Senior Manager from 2017 to 2018. During her time in this position, she contributed to the development and execution of marketing strategies for high-profile clients. Her work helped enhance brand visibility and engagement across different platforms.
Marketing Expertise and Campaign Success
Carol Yeung has a proven track record in driving successful marketing campaigns for notable clients, including IKEA, Samsung, and Tesla. She is recognized for her expertise in influencer marketing, particularly highlighted by her involvement in Amazon's Book Depository campaign, which resulted in significant growth in website traffic and revenue. Her strategic insights have led to impressive campaign metrics, including over 1.6 million impressions for a single initiative.
Educational Background
Carol Yeung studied at The Hong Kong University of Science and Technology, where she earned a Bachelor's degree in Marketing and Operations Management from 2006 to 2009. Prior to that, she attended Diocesan Girls' School, where she focused on Economics, Psychology, and Liberal Studies from 1999 to 2006. Her educational background has equipped her with a solid foundation in marketing principles and strategic thinking.
Recognition in the Communications Industry
Carol Yeung was awarded the Young PR Professional of the Year by PRWeek Awards Asia, acknowledging her significant contributions to the communications industry. This recognition reflects her impact and effectiveness in marketing and public relations, particularly in developing innovative strategies that resonate with target audiences.