Catherine T
About Catherine T
Catherine T is a Senior Account Director with over a decade of experience in public relations, specializing in consumer products and healthcare. She has worked at Weber Shandwick and GolinHarris in Taiwan since 2010, focusing on strategic planning and client communication.
Work at GolinHarris
Catherine T has served as a Senior Account Director at GolinHarris since 2010, contributing over 14 years of experience in public relations within Taiwan. In this role, she focuses on strategic planning and issues management, ensuring effective communication for her clients. Her expertise encompasses both consumer products and healthcare sectors, including prescription and over-the-counter drugs. Catherine's work involves managing relationships with mass media, trade media, and key opinion leaders (KOLs), which enhances the visibility and reputation of her clients.
Work at Weber Shandwick
Before her tenure at GolinHarris, Catherine T worked at Weber Shandwick as an Account Director in the Healthcare Practice from 2008 to 2010 in Shanghai, China. During this period, she honed her skills in public relations, focusing on healthcare communications. Her experience in this role laid the foundation for her subsequent success in managing public relations strategies for various healthcare clients, particularly in the Asia-Pacific region.
Education and Expertise
Catherine T possesses over a decade of experience in public relations, specializing in consumer products and healthcare. Her expertise includes inline strategic planning, issues management, and client communication. Catherine has developed a strong proficiency in managing communications with both mass media and trade media, as well as engaging with key opinion leaders (KOLs). Her knowledge in these areas enables her to effectively navigate complex communication challenges in the public relations landscape.
Background
Catherine T has a background in public relations with a focus on healthcare and consumer products. She has worked extensively in Taiwan and Shanghai, gaining insights into diverse markets and communication strategies. Her particular interest in industries related to women and children informs her approach to public relations, allowing her to tailor strategies that resonate with specific audiences. This focus enhances her ability to address the unique communication needs of her clients.