Nadiri Dorsey
About Nadiri Dorsey
Nadiri Dorsey is a Manager of Influencer at Golin, where she develops and implements influencer strategies across various industries. She has a background in brand editing and marketing, having previously worked at PepsiCo and Fohr, and holds degrees in Liberal Arts and Fashion Merchandising.
Current Role at Golin
Nadiri Dorsey serves as the Manager of Influencer at Golin, a position she has held since 2021. In this role, she identifies and vets new and emerging influencers for various brand programs. Dorsey develops comprehensive influencer strategies that span multiple industries, ensuring alignment with client objectives. She acts as a liaison between client teams and influencers, facilitating mutually beneficial outcomes. Additionally, she manages both online and offline influencer engagements, including experiential events.
Previous Experience at PepsiCo
Before joining Golin, Nadiri Dorsey worked at PepsiCo as an Assistant Brand Editor for five months in 2020. During her time there, she contributed to brand initiatives and gained experience in the fast-paced environment of a major consumer goods company. This role provided her with insights into brand management and marketing strategies.
Experience at Fohr
Nadiri Dorsey was employed at Fohr as an Account Coordinator from 2018 to 2019. In this position, she supported the management of influencer marketing campaigns and helped coordinate efforts between influencers and brands. This experience laid the groundwork for her future roles in influencer management.
Educational Background
Nadiri Dorsey studied at Broward College, where she earned an Associate of Arts (A.A.) degree in Liberal Arts and Sciences/Liberal Studies. She furthered her education at LIM College, obtaining a Bachelor’s Degree in Fashion Merchandising. Her academic background provides her with a strong foundation in both the arts and business, enhancing her capabilities in the influencer marketing field.
Skills and Expertise
Nadiri Dorsey possesses expertise in negotiating influencer contracts, ensuring compliance with client and FTC guidelines. She fosters productive client relationships and serves as an expert in integrated digital programs across paid, owned, and earned media. Dorsey is adept at creating meaningful relationships with online influencers to enhance content and engagement, contributing to successful marketing campaigns.