Sarah Houghton
About Sarah Houghton
Sarah Houghton is a Senior Manager of Strategy and Analytics at Golin, where she has worked since 2021. She has a background in sociology and extensive experience in digital and traditional media strategy, having collaborated with notable clients such as Coca-Cola and Goldman Sachs.
Current Role at Golin
Sarah Houghton serves as the Senior Manager of Strategy and Analytics at Golin, a position she has held since 2021. In this role, she focuses on developing strategic insights and analytics that drive client success. Her responsibilities include analyzing consumer behavior and enhancing brand awareness through effective media strategies. Based in Dallas, Texas, she contributes to the agency's mission of delivering impactful marketing solutions.
Previous Experience at SPM Communications
Prior to her current role, Sarah worked at SPM Communications as a Social Media Supervisor from 2020 to 2021. During her tenure in the Dallas/Fort Worth Area, she managed social media strategies and campaigns, enhancing the company's online presence. This experience allowed her to refine her skills in advertisement and marketing, which are integral to her current position.
Experience at The Marketing Arm
Sarah was employed at The Marketing Arm from 2018 to 2020, where she held the positions of Digital Strategist and Senior Strategist. In these roles, she collaborated with high-profile clients, including Coca-Cola and Goldman Sachs, to develop and execute marketing strategies. Her work focused on creating high-quality content that aligned with client objectives, further establishing her expertise in digital and traditional media.
Educational Background
Sarah Houghton studied Sociology at the University of North Texas, earning her Bachelor of Arts (B.A.) from 2011 to 2013. She also attended Oklahoma State University for a year from 2010 to 2011, where she further developed her understanding of social dynamics. This educational foundation supports her analytical skills in consumer behavior and client services.
Diverse Skill Set
Throughout her career, Sarah has acquired a diverse skill set that includes team leadership, customer service, interior design, sales, and employee training. These skills have been honed through various roles in different industries, enabling her to approach strategy and analytics with a well-rounded perspective. Her ability to adapt and apply these skills is evident in her successful collaborations with notable clients.