Shelley Buyco
About Shelley Buyco
Shelley Buyco serves as the Influencer Integration Manager for Nintendo of America at Golin, where she has worked since 2020. With a background in social media and influencer marketing, she focuses on integrating influencers into key campaigns while maintaining strong relationships with top-tier talent.
Work at Golin
Shelley Buyco has served as the Influencer Integration Manager for Nintendo of America at Golin since 2020. In this role, she focuses on integrating influencers into key campaigns and tentpole moments for the brand. Her responsibilities include developing outreach programs aimed at enhancing the company's influencer marketing strategies. Based in Los Angeles, California, she has built strong relationships with top-tier influencers and leading talent agencies, which aids in executing successful marketing initiatives.
Previous Experience
Before joining Golin, Shelley Buyco worked at Sunshine Sachs as a Talent and Influencer Integration professional from 2018 to 2020. Prior to that, she spent three years at Konnect Agency as a Social Media Senior Account Executive. Her career began at eMarketing Concepts, where she served as Project Manager for the Pinterest Department from 2014 to 2015. She also held positions as a Social Media Manager at GLOVEABLES and as a Journalist at CHARLIE LAPSON INC in 2013.
Education and Expertise
Shelley Buyco studied at California State University-Los Angeles from 2009 to 2012, where she completed her degree. She furthered her education at Occidental College, achieving a Bachelor of Arts with a minor in Creative Writing in 2013. Her academic background supports her expertise in influencer marketing, social media strategy, and content creation, which she applies in her current role.
Passion for Gaming and Social Media
Shelley Buyco is a core gamer with a particular interest in Nintendo products. She enjoys sharing the stories of Nintendo of America through the perspectives of influencers and talent. Outside of her professional life, she is active on social media platforms like Instagram, YouTube, and TikTok. In her leisure time, she engages in virtual spin classes and builds her island in Animal Crossing: New Horizons.
Interests and Hobbies
In addition to her professional pursuits, Shelley Buyco enjoys traveling and exploring various music scenes across different cities. Her interests reflect a broader engagement with culture and creativity, which complements her work in influencer marketing and social media.