Suzanna L.
About Suzanna L.
Suzanna L. is a Manager of Public Relations and Influencer at Golin, where she has worked since 2023. With experience in managing campaigns for notable clients and collaborating with celebrities, she has a strong background in public relations and marketing.
Work at Golin
Suzanna L. serves as the Manager of Public Relations and Influencer at Golin, a role she has held since 2023. In this position, she focuses on managing public relations and influencer campaigns for various clients. Her responsibilities include leading client presentations, researching and vetting influencers, negotiating contracts, and preparing briefs. She plays a significant role in developing content and messaging strategies that align with client objectives.
Previous Experience in Public Relations
Prior to her current role at Golin, Suzanna L. worked at Viral Nation as an Account Manager for six months in 2023. She also held the position of Associate Talent Manager at Shine Talent Group for nine months in 2021. Her experience includes working as a Public Relations and Strategic Partnerships Specialist at Love Untitled for six months in 2020, where she focused on building relationships and managing partnerships.
Education and Expertise
Suzanna L. has a strong educational background in public relations and retail management. She studied Public Relations at Humber College, earning a Postgraduate Certificate. Additionally, she holds a Bachelor’s Degree in Retail Management from Toronto Metropolitan University. She also completed a Certificate in Fashion Sustainability at the London College of Fashion, University of the Arts London, in 2020.
Influencer Marketing and Campaign Management
Suzanna L. specializes in planning and executing campaigns for consumer packaged goods (CPG). She has successfully managed public relations and influencer campaigns for notable clients, including Dyson, Ferrero, and L’Oreal Paris. Her work involves collaborating with influencers and celebrities, such as Dixie D’Amelio and Noah Beck, to enhance brand visibility and engagement.
Leadership and Development Contributions
In addition to her campaign management skills, Suzanna L. actively participates in new business development at Golin. She contributes to the agency's growth by leading presentations and developing wrap reports to evaluate campaign success. Her previous leadership roles include serving as Executive Vice President at the Retail Students' Association from 2019 to 2020, where she helped coordinate events and initiatives.