Zach Schmitz
About Zach Schmitz
Zach Schmitz serves as the Executive Vice President and Executive Creative Director at Golin, where he emphasizes excellence and client relationships. With extensive experience in creative leadership, he has significantly contributed to Golin's recognition in the industry and the success of numerous campaigns.
Current Role at Golin
Zach Schmitz serves as the Executive Vice President and Executive Creative Director at Golin, a position he has held since 2021 in Dallas, Texas. In this role, he leads a creative team that emphasizes collaboration and exploration to produce innovative ideas. Schmitz's leadership has been pivotal in enhancing the agency's reputation for delivering impactful campaigns that combine storytelling with visual artistry.
Previous Experience at Golin
Prior to his current role, Schmitz worked at Golin in various capacities. He served as Vice President and Creative Director from 2013 to 2019, and as Senior Vice President and Group Creative Director from 2019 to 2021. During his tenure, he contributed to Golin winning PR Week’s Global Agency of the Year Award three times in four years, showcasing his influence on the agency's creative output.
Career at FCB Chicago
Zach Schmitz began his career at FCB Chicago, where he held multiple roles from 2006 to 2013. He started as a Copywriter and progressed to Associate Creative Director before leaving in 2013. His experiences at FCB Chicago helped shape his creative approach and understanding of effective advertising strategies.
Educational Background
Schmitz has a diverse educational background in communications and advertising. He studied at the University of Iowa from 1998 to 2000, focusing on Art and Communications. He furthered his studies at San Diego State University, where he earned a Bachelor’s degree in Communications from 2000 to 2004. Additionally, he attended The Creative Circus from 2004 to 2006, specializing in Advertising and Copywriting.
Creative Leadership and Strategy
Zach Schmitz is recognized for his ability to leverage cultural insights to develop strategies that resonate with audiences. He focuses on understanding consumer behaviors, which informs his approach to crafting compelling narratives. His commitment to fostering a culture of fearless ideation has transformed Golin's creative department into a recognized leader in earned PR, social, and influencer marketing.