Sara Cate J.
About Sara Cate J.
Sara Cate J. is a Senior Demand Generation Manager with expertise in go-to-market strategies and content promotion. She has a diverse background in demand generation and program management across various organizations, including Envoy and Go Links.
Work at GoLinks
Currently, Sara Cate J. serves as the Senior Demand Generation Manager at GoLinks, a position she has held since 2021. In this role, she focuses on developing and implementing demand generation strategies that drive revenue growth. Her expertise in go-to-market strategies and content promotion contributes to the company's marketing efforts, enhancing its outreach and engagement with target audiences.
Previous Experience in Demand Generation
Before joining GoLinks, Sara worked at Envoy in various capacities. She served as Demand Generation Manager from 2019 to 2021, where she was responsible for creating and executing marketing strategies. Prior to that, she was an Account Development Representative for 9 months in 2018 and held the position of Field Marketing & Demand Generation for one year. Her experience at Envoy provided her with a strong foundation in demand generation and marketing operations.
Education and Expertise
Sara Cate J. holds a Bachelor's Degree in International Development and Linguistics from the University of California, Berkeley, where she studied from 2013 to 2016. Additionally, she studied Anthropology at Berkeley City College from 2010 to 2013. Her educational background supports her expertise in developing data-driven strategies for B2B and non-profit organizations, as well as her skills in content development and email marketing.
Background in Program Management
Sara has a background in program management, having worked as a Program Manager for the TEACH Program from 2016 to 2018 in Oakland, California, and for the Student Organic Garden Association from 2014 to 2016 in Berkeley, California. These roles involved building and implementing programs aimed at stimulating growth and engagement within their respective organizations.
Internship Experience
Sara began her professional journey as an Education Intern at Voice of Witness, where she worked for 6 months from 2014 to 2015 in the San Francisco Bay Area. This internship provided her with foundational experience in education and outreach, further shaping her skills in cross-functional collaboration and target marketing.