Goodkind
Goodkind is a B2B SaaS company based in Toronto, providing a video-first engagement platform primarily for higher education institutions to enhance student engagement and increase conversion rates for various industries.
Company Overview
Goodkind is headquartered in Toronto, ON, Canada, and operates within the B2B sales sector. The company was part of the Y Combinator S21 batch. With a team size of 30, Goodkind provides a Software as a Service (SaaS) platform designed to enable organizations to connect and engage with customers through asynchronous, video-based interactions. Regions of operation include Canada and parts of America, with services available remotely or partly remote.
Services
Goodkind offers a variety of services aimed at enhancing customer engagement through video-based interactions. These services include hosting, copying, transmitting, and displaying content and customer data for performance, delivery, support, testing, and improvement. The platform is designed to protect the security of Personal Data and non-public Customer Data. Goodkind also allows for the use of Third Party Services, facilitating interoperation with the Services through authorized access for Third Party Service Providers.
SaaS Platform Features
Goodkind's SaaS platform supports personalized communication at scale through features like Video Messaging, Video Reels, SMS, Chatbots, and various Integrations. The platform allows for both 1:1 and 1:many video messaging, tailored to the needs of industries such as higher education, fintech, telecom, and SMB SaaS companies. The mobile application enables Admin Users to record video messages directly via the platform.
Solutions for Higher Education
Described as 'the TikTok of Higher Ed,' Goodkind's video-first engagement platform is designed to assist higher education institutions in engaging prospective students. Solutions offered include Admissions & Recruitment, Student Success, Financial Aid, and Advancement. The platform helps increase conversion rates across the customer journey, offering tools tailored to meet the unique demands of the educational sector.
Community and Subscription
Goodkind features a community blog that provides the latest updates in higher education. Additionally, Goodkind Plus offers a community of admissions innovators access to webinars, meetups, and early access to reports and guides. Subscription terms are specified in the applicable Order Form and generally include automatic renewal for additional periods. A dispute resolution process involving good faith negotiations and binding arbitration in Toronto, Ontario, is also available. The company's Master Subscription and Services Agreement outlines the terms as of March 23, 2022.