Ferrin Caldwell
About Ferrin Caldwell
Ferrin Caldwell serves as the Senior Director of Sales Operations and Compensation at Fortive Corporation, where he has worked since 2023. He has extensive experience in sales operations and management, having held various roles at companies including Snapsheet Inc, Fluke Health Solutions, and NOVA List Marketing Solutions.
Work at Gordian
Ferrin Caldwell serves as the Senior Director of Sales Operations & Compensation at Fortive Corporation, a position he has held since 2023. Based in Greenville, South Carolina, he operates in a remote capacity. In this role, he leads the annual sales compensation planning process, ensuring that it aligns with the company's strategic and financial objectives. Caldwell oversees the management and evaluation of sales operations tools, processes, policies, and programs, focusing on enhancing productivity and effectiveness within the organization.
Previous Experience in Sales Operations
Prior to his current role, Caldwell worked at Snapsheet Inc as a Sales Operations Manager from 2018 to 2019. He then joined Fluke Health Solutions, where he held two positions: Sales Operations Manager III from 2019 to 2021 and later as Director of Global Commercial Operations from 2022 to 2023. His experience in sales operations includes collaborating with sales enablement teams to develop training materials and managing sales compensation plans in partnership with Sales, Finance, and HR.
Background in Operations Management
Caldwell has a diverse background in operations management, having worked at NOVA List Marketing Solutions as Operations Manager from 2013 to 2017. He also served as Senior Operations Manager at the National Wildlife Federation from 2021 to 2022. His early career included roles such as Business Analyst at HSP Direct and Staff Accountant at the same company, as well as positions at M&T Bank, where he worked as a Brokerage Reconciliation Specialist and Accounting/Financial Analyst.
Education and Expertise
Ferrin Caldwell studied Mathematics at SUNY Brockport, where he earned a Bachelor of Science degree. He also attended Cazenovia College. His educational background supports his analytical skills and expertise in sales operations and compensation management, enabling him to effectively lead initiatives that align with corporate strategies.
Sales Compensation and Forecasting
In his role at Fortive Corporation, Caldwell is responsible for designing, documenting, implementing, and monitoring sales compensation plans. He creates and delivers presentations related to sales pipeline and forecasts for senior leadership, including the President and Vice Presidents of Sales and Commercial Marketing. His focus on aligning compensation with business goals is a key aspect of his responsibilities.