Patrick Canedo
About Patrick Canedo
Patrick Canedo serves as a Regional Account Executive at Gordian, where he has worked since 2014, focusing on the higher education sector in the Greater New York City Area. He has a diverse background in sales and account management, having held various positions in companies such as Alloy Education, Liaison International, and Ellucian.
Work at Gordian
Patrick Canedo has been serving as a Regional Account Executive at Gordian since 2014. In this role, he focuses on the Greater New York City Area, where he communicates value through individual conversations and larger presentations. He is responsible for managing territory sales plans, which include forecasting, pipeline activity, and account planning. Canedo acts as the primary point of contact for customers in the higher education sector and develops overall account strategies based on a rigorous discovery process. His responsibilities also include negotiating pricing, contract terms, and conditions to close business and drive new revenue.
Previous Experience
Before joining Gordian, Patrick Canedo held several positions in various organizations. He worked at Alloy Education as a Regional Director from 2000 to 2004, where he was involved in educational initiatives. He served as Sales Director at Liaison International for six months in 2014. Prior to that, he was an Account Executive at Ellucian from 2008 to 2013, focusing on sales in the education sector. Canedo also worked as a Business Development Manager at MonsterTRAK from 2006 to 2007, where he contributed to business growth in the Greater New York City Area.
Education and Expertise
Patrick Canedo earned a Master of Science in Education Administration from Fordham University, completing his studies from 1997 to 2000. He also holds a Bachelor of Arts in History and Economics from the same institution, which he completed from 1990 to 1994. His educational background supports his expertise in managing partnerships and sales strategies within the higher education sector.
Background in Higher Education
Canedo has a significant background in higher education, having worked as the Director of Annual Giving at Fordham University from 2004 to 2006. In this role, he was responsible for fundraising initiatives and donor relations. His experience in various sales and management roles within the education sector has equipped him with a deep understanding of the challenges and trends facing higher education institutions.
Sales and Relationship Management Skills
In his current role and previous positions, Patrick Canedo has demonstrated strong skills in sales and relationship management. He manages all stages of the sales process, from initial outreach to relationship establishment. He identifies key stakeholders within organizations and leverages internal company resources effectively to win deals. Canedo also represents Sightlines at conferences and trade shows, further enhancing his professional network and industry presence.