Fara Alexander
About Fara Alexander
Fara Alexander serves as the Director of Brand Management at goTRG, where she has worked since 2019. She holds a Bachelor of Arts from Indiana University Bloomington and has extensive experience in branding, marketing, and reverse supply chain management.
Current Role at goTRG
Fara Alexander serves as the Director of Brand Management at goTRG since 2019. In this role, she oversees branding and marketing strategies for the company, which operates on a global scale. Her responsibilities include developing and implementing marketing initiatives that align with the company's objectives, demonstrating her understanding of international markets and cross-cultural communication.
Professional Background
Fara Alexander has a diverse professional background that includes significant roles in various organizations. Prior to her current position, she worked at Blue Vista Capital Management, LLC, focusing on marketing and institutional capital raising from 2014 to 2017. She also held the position of CEO and Co-founder at ReturnRunners from 2017 to 2022, where she played a key role in the company's growth and acquisition in 2019.
Education and Expertise
Fara Alexander earned her Bachelor of Arts degree from Indiana University Bloomington, where she studied from 2005 to 2009. She also attended the School of the Art Institute of Chicago, further enhancing her knowledge in branding and marketing. Her educational background complements her extensive experience in real estate marketing and reverse supply chain management.
Partnerships and Strategic Relationships
Throughout her career, Fara Alexander has demonstrated a strong ability to build and maintain strategic business relationships. She has been involved in partnerships with over 80 local online retail stores, showcasing her skills in collaboration and networking within the retail industry. This experience highlights her capability in fostering connections that drive business growth.
Involvement in Startups
Fara Alexander has a proven track record in building and scaling startups. Her role as CEO and Co-founder of ReturnRunners exemplifies her entrepreneurial spirit and expertise in the startup ecosystem. Her involvement in the acquisition of ReturnRunners in 2019 further underscores her capability in navigating the complexities of startup growth and development.