Jacqueline Jenkins
About Jacqueline Jenkins
Jacqueline Jenkins is a Senior Marketing Analyst at GPM Investments, LLC, where she manages a team of analysts and focuses on tracking ROI through customer activity analysis. She has a background in marketing and analytics, having previously worked at American Contractors Insurance Group and 7-Eleven in various roles.
Work at GPM Investments
Jacqueline Jenkins serves as a Senior Marketing Analyst at GPM Investments, LLC since 2021. In this role, she manages a team of 2-3 analysts and focuses on tracking return on investment (ROI) and initiatives. She analyzes customer activity related to basket size, frequency, and overall spending. Jenkins utilizes visualization software to present data insights to C-Suite executives and senior staff, ensuring that strategic decisions are data-driven.
Previous Experience at 7-Eleven
Prior to her current position, Jacqueline Jenkins worked at 7-Eleven in various roles. She served as an Associate Category Manager from 2020 to 2021, where she contributed to category management strategies. Before that, she held the position of Promotion Support Specialist/Sr Analyst - Rebates from 2018 to 2020. In these roles, she developed skills in data analysis and marketing support within a retail environment.
Experience at American Contractors Insurance Group
Jacqueline Jenkins worked as an Executive Assistant to the Chief Financial Officer at American Contractors Insurance Group from 2014 to 2017. During her three years in this role, she gained experience in administrative support and financial operations in Richardson, Texas. This position provided her with insights into the financial sector and enhanced her organizational skills.
Education and Expertise
Jacqueline Jenkins earned her Bachelor's degree in Sociology and Psychology from the University of North Texas, studying from 2010 to 2012. This educational background provides her with a strong understanding of consumer behavior, which she applies in her marketing analysis. Her expertise includes data analysis, reporting, and collaboration with IT departments to develop standardized reporting.
Collaboration and Adaptability
In her current role, Jacqueline Jenkins demonstrates the ability to adapt quickly to changing priorities set by the Senior VP and CMO. She collaborates with the Loyalty Director and Paytronix to analyze the performance of loyalty programs, contributing to the overall marketing strategy and customer engagement initiatives.