GPS IMPACT
GPS IMPACT specializes in helping Democrats and progressive organizations win in red states by offering a range of services including media buying, digital strategy, and creative production, all housed in-house to save clients time and money.
Services
GPS IMPACT offers an array of tailored services including GPS Influence, Paid Media, GPS Labs & Development, Direct Response, Digital Strategy, and Creative Production. The company emphasizes audience-focused design and integrated media to create customized, targeted communications programs. All creative, development, video services, writing, and media buying are handled in-house, aiming to save clients time and money.
Specialization in Political Campaigns
GPS IMPACT specializes in assisting Democrats, progressive organizations, and elected officials in winning campaigns in red states such as Kansas, Michigan, Pennsylvania, Wisconsin, North Carolina, Louisiana, and Ohio. By focusing on integrated and audience-specific communication strategies, the company aims to increase voter engagement and campaign effectiveness.
Media and Creative Solutions
The company offers a full suite of media services including television, connected TV, and digital. By utilizing both in-house and world-class production and post-production capabilities, GPS IMPACT can manage productions across a wide range of budgets. Strategic partnerships with major platforms and premium publishers, as well as in-house programmatic buying capabilities, help maximize the potential of their programs.
Campaign Tools and Solutions
GPS IMPACT develops a variety of campaign tools designed to streamline campaign operations. These include solutions for texting, supporter acquisition and analysis, fundraising optimization, advanced analytics, and dynamic landing page testing. The company also provides an easy-to-navigate WordPress hosting solution for website design, featuring mobile-optimized templates.
In-house Capabilities
All of GPS IMPACT's services are housed in-house, encompassing creative, development, video services, writing, and media buying. This approach allows the company to save clients time and money while maintaining a high quality of service. Additionally, their high-quality inventory procurement strategy and partnerships with inventory providers ensure access to premium inventory at competitive prices.