Julia Matthews
About Julia Matthews
Julia Matthews is a Senior Digital Manager at GPS IMPACT, where she has worked since 2022. She has extensive experience in digital media planning and buying, having held various roles in the industry since 2013.
Current Role at GPS IMPACT
Julia Matthews serves as the Senior Digital Manager at GPS IMPACT, a position she has held since 2022. In this role, she is responsible for overseeing digital strategies and managing digital campaigns. Her experience in digital media planning and buying contributes to her effectiveness in this position.
Previous Experience in Digital Media
Before her current role, Julia Matthews worked at GPS IMPACT as a Senior Digital Media Planner and Buyer from 2020 to 2022. In this capacity, she focused on digital media strategies and execution. Prior to that, she held the position of Digital Negotiator at Zenith from 2016 to 2020, where she negotiated digital media buys. Her career in digital media began at MEC, where she served as a Senior Digital Associate and Digital Associate.
Educational Background
Julia Matthews earned her Bachelor of Arts in Advertising from The University of Georgia, completing her studies from 2009 to 2013. This educational background provided her with foundational knowledge in advertising principles and digital media strategies.
Early Career Roles
Julia Matthews began her career in digital media with various roles that contributed to her expertise. She worked as a Digital Media Planner at Elite SEM for five months in 2016. Additionally, she gained experience as a Brand Ambassador at Hukkster for six months in 2012 and completed an internship at Team Epic for two months in the same year.