Grapefruit
Grapefruit is a user experience agency founded in 1999, specializing in various aspects of digital services including web design, digital marketing, and software development. With a team of 55, the company focuses on human-centric solutions and serves Fortune 100 clients across multiple industries from its headquarters in Iași, Romania.
Company Overview
Grapefruit is a small business operating in the Information Technology & Services industry, founded in 1999. With a team size of 55, the company specializes in user experience and offers a range of services, including web design, digital marketing, and software development. The company is headquartered in Iași, Romania, with an additional location in Bucharest. Grapefruit describes itself as a digital and software company with over 24 years of proven excellence.
Services Offered
Grapefruit provides a comprehensive suite of services focusing on end-to-end solutions. These services include user experience design, web development, digital marketing strategies, and information architecture. The company also offers digital audit and strategy, business process development, and communications strategy and planning. Their approach emphasizes a human-centric methodology, ensuring a unique touch in all projects.
History and Milestones
Founded in 1999, Grapefruit has evolved significantly over the years. In 2012, the company shifted its focus towards the digital realm, enhancing its service offerings. Notably, in 2016, Grapefruit celebrated an 85% surge in turnover. The company has been internationally recognized as an award-winning agency and was nominated for a prestigious Global Award in 2023. Additionally, Grapefruit co-founded the Digital Innovation Zone, the first European-recognized Digital Innovation Hub.
Clientele and Partnerships
Grapefruit serves a diverse range of clients, including Fortune 100 companies across various industries such as telecom, automotive, pharmaceutical, banking, tobacco, FMCG, education, and energy. The company has formed long-lasting partnerships, some lasting over 19 years. Their client portfolio also includes industries like gambling and real estate, showcasing their versatility in service delivery.
Digital Projects and Achievements
Grapefruit has developed notable digital platforms, including the despre-energie.ro website, which attracted over 700,000 visitors since its launch in June 2020. The company also offers lead generation services, including email campaigns, LinkedIn campaigns, ad management, and pay-per-click campaigns, demonstrating its commitment to effective digital marketing solutions.