Amy Beth Ascherman
About Amy Beth Ascherman
Amy Beth Ascherman is a Senior Digital Marketing Manager at Great Minds, where she has worked since 2022. She has extensive experience in digital marketing and operations, having held various roles at organizations such as Scholastic, the Anti-Defamation League, and Houghton Mifflin Harcourt.
Work at Great Minds
Amy Beth Ascherman currently serves as the Senior Digital Marketing Manager at Great Minds, a position she has held since 2022. In this role, she focuses on developing and implementing digital marketing strategies to enhance the company's online presence. Prior to her current role, she worked as the Regional Marketing Manager for the Northeast from 2020 to 2021 and as the Digital Marketing Manager from 2021 to 2022. Her experience at Great Minds spans multiple roles, allowing her to contribute to various aspects of the company's marketing efforts.
Previous Experience at Scholastic
Amy Beth Ascherman has extensive experience at Scholastic, where she held several positions from 2011 to 2015. She began as an Operations Coordinator and Assistant to the SVP of Education Technology and Services for five months in 2011. She then transitioned to the role of National Logistics and Operations Team Manager for one year, followed by three years as the Marketing Manager in the Education Technology and Services division. Her time at Scholastic provided her with a solid foundation in marketing and operations within the education sector.
Education and Expertise
Amy Beth Ascherman earned her Bachelor’s Degree from New York University, where she studied Journalism, Media-Culture-Communication Studies, and Studio Art. She possesses expertise in both paid and free advertising campaigns aimed at supporting sales lead generation. Additionally, she specializes in creating data-driven marketing strategies that enhance web presence and build brand trust, reflecting her comprehensive understanding of digital marketing.
Career at Other Organizations
In addition to her roles at Great Minds and Scholastic, Amy Beth Ascherman has worked at several other organizations. She was the Education Marketing Manager at the Anti-Defamation League from 2018 to 2019 and served as the Director of Marketing at Rethink Ed for eight months in 2017. Furthermore, she held the position of Senior Marketing Manager at Houghton Mifflin Harcourt in the Education Technology and Services sector for ten months in 2015 to 2016. These roles contributed to her diverse experience in marketing within the education industry.
Marketing Strategy Development
Throughout her career, Amy Beth Ascherman has developed comprehensive marketing strategies that integrate brand awareness, social media, and email campaigns. Her focus on generating high-quality leads has been a consistent theme in her work, showcasing her ability to create effective marketing initiatives that drive results. Her data-driven approach has enhanced the effectiveness of the marketing campaigns she has managed.