Alissa Ziyad
About Alissa Ziyad
Alissa Ziyad serves as the Director of Project Management at Grey Group in New York City, a position she has held since 2021. With a diverse background in project management and content strategy across various agencies, she has accumulated significant experience in the marketing and advertising industry.
Work at Grey
Alissa Ziyad has been serving as the Director of Project Management at Grey Group since 2021. In this role, she is responsible for overseeing project management processes and ensuring the successful execution of client projects. Her tenure at Grey is marked by her leadership in managing teams and coordinating efforts to meet client objectives in the competitive advertising landscape of New York City.
Previous Experience in Project Management
Before joining Grey Group, Alissa Ziyad held several positions in project management and content strategy. She worked as an Associate Program Director at Evoke for five months in 2020, where she contributed to program development. Prior to that, she was an Executive Producer at Publicis from 2016 to 2020, managing integrated production projects. Her experience also includes roles at MRY as a Freelance Senior Project Manager and at JWT as a Project Manager.
Content Strategy Background
Alissa Ziyad has a strong background in content strategy, having worked as a Content Strategist at OgilvyOne and LBi IconNicholson. At OgilvyOne, she contributed to content development strategies from 2005 to 2006, and at LBi IconNicholson, she held a similar role for four months in 2010. Additionally, she served as a Content Manager at Deutsch from 2006 to 2007, further enhancing her expertise in the field.
Education and Expertise
Alissa Ziyad earned her MBA in International Marketing from the Kogod School of Business at American University. This educational background has equipped her with the skills necessary to navigate the complexities of project management and marketing in the advertising industry. Her academic achievements support her professional roles and contribute to her strategic approach in project management.
Career Timeline
Alissa Ziyad's career spans multiple roles in project management and content strategy. She began her professional journey at OgilvyOne in 2005 and has since worked at various notable agencies including JWT, Deutsch, and Publicis. Her career includes significant positions at MRY and Evoke, culminating in her current role at Grey Group, where she has been for three years.