Beth Rolfs
About Beth Rolfs
Beth Rolfs serves as the Chief Data Officer at Grey Group, where she has worked since 2022. With a strong background in data science and analytics, she previously held roles at Publicis and the Federal Reserve Bank of New York, and she holds a Master of Arts from Columbia University.
Work at Grey Group
Beth Rolfs currently serves as Chief Data Officer at Grey Group, a position she has held since 2022. In addition to her role as Chief Data Officer, she has been the Executive Strategy Director for Data since 2020. Her work at Grey Group focuses on leveraging data to drive strategic initiatives and enhance decision-making processes. She operates within the Greater New York City Area, contributing to the agency's data-driven approach to marketing and communications.
Previous Experience at Publicis
Prior to her tenure at Grey Group, Beth Rolfs worked at Publicis in various roles. She served as Vice President and Director of Data Arts & Science from 2019 to 2020, and as Associate Director of Data Science from 2017 to 2020. During her time at Publicis, she focused on integrating data science into marketing strategies, enhancing the agency's capabilities in data analytics and insights.
Education and Expertise
Beth Rolfs holds a Master of Arts (M.A.) in Quantitative Methods for the Social Sciences from Columbia University, where she studied from 2013 to 2016. She also earned a Bachelor of Arts (BA) in Economics from Pace University, completing her studies there from 2007 to 2011. Her educational background equips her with strong quantitative skills, which she combines with imaginative thinking to approach problem-solving in innovative ways.
Background in Financial Services
Before her roles in advertising and data science, Beth Rolfs gained experience in the financial sector. She worked as a Markets Analyst at the Federal Reserve Bank of New York from 2012 to 2016. Additionally, she completed an internship at UBS in Private Wealth Management in 2011. This background provided her with a solid understanding of financial markets and analytics.
Academic Involvement
Beth Rolfs has also contributed to academia as an Adjunct Professor at Pace University from 2016 to 2017. In this role, she shared her expertise in data science and quantitative methods with students, fostering the next generation of professionals in the field.