Davi Liu
About Davi Liu
Davi Liu serves as the Chief Creative Officer for P&G Asia, Middle East, and Africa at Grey Group Greater China. With extensive experience in creative leadership across various agencies, he has significantly contributed to the growth and transformation of multiple organizations in the advertising industry.
Current Role at Grey Group
Davi Liu serves as the Regional Chief Creative Officer at Grey Group Greater China, a position he has held since 2019. In this role, he oversees creative strategies and initiatives for the agency, focusing on enhancing brand narratives and driving innovative campaigns. Since 2022, he has also taken on the role of Chief Creative Officer for Procter & Gamble (P&G) in the Asia, Middle East, and Africa (AMEA) regions. His leadership aims to align creative outputs with P&G's strategic objectives across diverse markets.
Previous Experience in Creative Leadership
Prior to his current role, Davi Liu held several significant positions in the creative industry. He worked as the Executive Creative Director at enso.co from 2012 to 2018, where he expanded the agency's team from 4 to 40 members. His tenure at Modernista! as Creative Director from 2010 to 2011 involved transforming the agency into a transmedia creative studio. Liu also contributed to Rock Paper Scissors LLC as Creative Director from 2012 to 2013, helping the agency expand into content development and marketing.
Educational Background
Davi Liu studied at the School of the Art Institute of Chicago, where he earned a Master of Fine Arts (MFA) degree. His studies focused on Photography, Video, and Sound Installation from 1997 to 1999. This educational background has informed his creative approach and understanding of multimedia storytelling.
Career Milestones
Throughout his career, Davi Liu has worked with a variety of clients, including major tech companies and innovative startups. He has held positions at notable agencies such as Wieden + Kennedy Tokyo from 2003 to 2009 and Deutsch as Integrated Creative Director from 2011 to 2012. His mantra, 'enso is the project,' reflects his commitment to a collaborative and project-focused agency culture.