Eileen Matthews
About Eileen Matthews
Eileen Matthews is an Associate Creative Director at Grey Group, with extensive experience in copywriting and creative direction across various advertising agencies. She has received multiple nominations and awards for her innovative work and is also the creator of the website Feminist Ads.
Work at Grey
Eileen Matthews has served as an Associate Creative Director at Grey Group since 2019. In this role, she has contributed to various projects, leveraging her extensive background in copywriting and creative direction. Grey Group is known for its innovative advertising solutions, and Matthews plays a key role in developing campaigns that resonate with diverse audiences.
Education and Expertise
Eileen Matthews holds a Bachelor of Science (B.S.) degree in Advertising from the University of Illinois Urbana-Champaign. Additionally, she has pursued studies in Sketch Comedy Writing and Improvisation at the Second City Training Center in both Chicago and Hollywood from 2012 to 2019. This combination of formal education and creative training enhances her expertise in crafting compelling narratives and engaging content.
Background
Eileen Matthews has a diverse professional background in advertising and copywriting. She began her career as a Student Workshop Copywriter at The Martin Agency in 2011. Over the years, she has held various positions, including Junior Copywriter at Upshot, Copywriter at nuphorIQ, and Senior Copywriter roles at Young & Rubicam and KASTNER & PARTNERS, INC. Her experience spans multiple markets, including Greater Los Angeles and Chicago.
Achievements
Eileen Matthews has received several notable recognitions in her career. She was nominated for a Shorty Award in 2016 and was shortlisted for the Cannes Innovation Lion in 2023. Additionally, she received a D&AD Wood Pencil in 2023, highlighting her contributions to innovative advertising. Her work has garnered attention across various categories, including CPG, Health & Wellness, and Non-Profit.
Creative Projects and Advocacy
Eileen Matthews is the creator of the website Feminist Ads, which showcases her work and advocacy in the advertising industry. Through this platform, she highlights innovative ideas and campaigns that promote gender equality and social issues. Her personal portfolio website, www.eileenmatthews.com, features a collection of her creative work, reflecting her commitment to impactful advertising.