Erin Joyce
About Erin Joyce
Erin Joyce serves as the VP and Head of Social + Content at Grey, overseeing a team of creative strategists. With a background that includes leadership roles at Google, Twitch, and Showtime Networks, she specializes in developing insight-driven global campaigns across various advertising sectors.
Work at Grey
Erin Joyce serves as the Vice President and Head of Social + Content at Grey, a position she has held since 2024. In this role, she oversees a team responsible for developing and executing social media strategies and content initiatives. Her leadership focuses on creating impactful campaigns that resonate with diverse audiences across various platforms.
Previous Experience at Google
Erin Joyce worked at Google as the Global Creative Lead and Head of the Americas from 2022 to 2023. During her nine-month tenure in New York, she contributed to the development of creative strategies that enhanced Google's brand presence and engagement across the Americas.
Career at Twitch
Joyce held multiple roles at Twitch, including Creative Strategy Lead for the Americas from 2020 to 2022 and Creative Strategy Lead for the East Coast from 2018 to 2020. She managed a team of over 18 creative strategists, focusing on insight-driven global campaigns across North and South America. Her work spanned various advertising verticals, including Auto, Telecom, and Retail.
Education and Expertise
Erin Joyce has a strong educational background in communication and marketing. She earned a Master’s Degree in Communication Innovation from Ithaca College, studying from 2014 to 2016. She also holds a Bachelor of Science in Marketing from Fairfield University, completed from 1999 to 2003. Currently, she is pursuing a certificate in A.I. for Business Decision Making through Wharton Online, which she began in 2023.
Advisory Role at HAND
Since 2024, Erin Joyce has served as an Advisory Board Member at HAND (Human & Digital). In this capacity, she provides strategic insights and guidance, leveraging her extensive experience in creative strategy and digital content to support the organization's initiatives.