Francisca Maass
About Francisca Maass
Francisca Maass serves as the President of GREY Germany, a position she has held since 2022. With extensive experience in the advertising industry, she has also worked in various creative and leadership roles at notable agencies including thjnk and Jung von Matt.
Work at GREY
Francisca Maass has been serving as the President of GREY Germany since 2022. In this role, she oversees operations in Hamburg, Deutschland. Prior to her presidency, she held the position of Chief Creative Officer (CCO) at GREY Germany starting in 2019, where she was responsible for leading creative strategies and initiatives in Düsseldorf, Nordrhein-Westfalen. Her tenure at GREY has been marked by a focus on innovative advertising solutions.
Previous Experience in Advertising
Before joining GREY, Francisca Maass worked at thjnk in various capacities. She was the Group Creative Director Copy from 2013 to 2015 and later served as Managing Director from 2015 to 2019. Her career also includes a role as a Junior Copywriter at Jung von Matt in 2006 and as a Copywriter/Senior Copywriter at Serviceplan Hamburg from 2006 to 2010. Additionally, she completed an internship at Springer & Jacoby Hamburg from 2004 to 2006.
Cannes Lions Involvement
Francisca Maass has participated in the Cannes Lions International Festival of Creativity as a jury member. She served on the jury for the 'Outdoor' category in 2017 and the 'Direct' category in 2021. These roles involved evaluating and judging entries from around the world, contributing to the recognition of outstanding creative work in the advertising industry.
Education and Qualifications
Francisca Maass studied at AMD, where she focused on Medienkommunikation and Journalismus. She achieved a Diplom in her field, which provided her with a solid foundation in media communication and journalism principles. This educational background has supported her career in advertising and creative leadership.
Leadership Roles in Professional Organizations
In addition to her work in advertising, Francisca Maass served as Sprecherin des Präsidiums at CommClubs Bayern e.V. from 2017 to 2020. In this role, she contributed to the organization’s mission to promote communication professionals and foster networking opportunities within the industry.