Jenna Choi
About Jenna Choi
Jenna Choi is a Senior Brand Planner at Grey Group, with previous experience as a Jr. Brand Strategist at United Entertainment Group and a Strategic Planner at The Martin Agency. She has contributed to various brand campaigns and conducted research to inform strategic positioning across multiple industries.
Current Role at Grey Group
Jenna Choi serves as a Senior Brand Planner at Grey Group, where she has been employed since 2022. In this role, she focuses on developing brand strategies that align with client objectives. Her work involves analyzing market trends and consumer behavior to create effective marketing campaigns. Jenna's experience in brand planning allows her to contribute significantly to the agency's projects in the New York City Metropolitan Area.
Previous Experience at United Entertainment Group
Prior to her current position, Jenna Choi worked at United Entertainment Group as a Junior Brand Strategist from 2019 to 2020. During her nine-month tenure in the Greater New York City Area, she contributed to various brand strategy initiatives. Earlier in 2019, she also completed a two-month internship as a Brand Strategy Graduate Intern at the same organization, where she gained foundational experience in brand strategy development.
Experience at The Martin Agency
Jenna Choi held multiple roles at The Martin Agency. She worked as a Strategic Planner from 2021 to 2022 for six months in Richmond, Virginia. In this capacity, she produced strategic narratives for various campaigns, including the brand influencer marketing campaigns for Love Home & Planet. Additionally, she served as a Social Impact Engineer - Social Strategist & Community Manager from 2020 to 2021, where she focused on social strategy and community engagement.
Educational Background
Jenna Choi earned a Bachelor of Science degree in Business Administration and Theatre from Washington and Lee University. Her academic background equips her with a diverse skill set that blends business acumen with creative thinking, essential for her roles in brand strategy and planning.
Key Projects and Contributions
Throughout her career, Jenna Choi has been involved in several notable projects. She launched the purpose platform #WomenLeadTheWay for TRESemmé during the 2019 New York Fashion Week. Additionally, she developed a new brand narrative for MSNBC, focusing on the feelings of news consumers aged 25-54. Her work also includes conducting primary research on Gen-Z males for AXE and analyzing flight purchasing behaviors for JetBlue Airways.