Justine Feron
About Justine Feron
Justine Feron serves as the Head of Brand Strategy at Grey Group, where she has worked since 2022. With extensive experience in brand strategy and account planning, she has advised major global brands and leads a team of strategists in New York City.
Work at Grey
Justine Feron has been serving as the Head of Brand Strategy at Grey Group since 2022. In this role, she leads a team of 16 strategists, managing both in-office and remote operations in New York City. Prior to her current position, she held various roles at Grey Group, including Executive Strategy Director and Group Strategy Director, contributing to the agency's strategic direction and brand development.
Education and Expertise
Justine Feron holds an MBA in Marketing from Yale University, where she studied from 2008 to 2011. She also earned a Bachelor of Journalism with a Minor in Business from Carleton University between 2004 and 2008. Her educational background equips her with a strong foundation in marketing strategies and brand management.
Background
Before her tenure at Grey Group, Justine Feron accumulated diverse experience in the advertising industry. She worked at Ogilvy & Mather as an Associate Account Executive and held various positions at TAXI and BBDO, including Account Planner and Strategy Director. Her early career also included a role as a Consumer Analyst at Agriculture and Agri-Food Canada.
Achievements
Throughout her career, Justine Feron has advised major global brands such as Snickers, Dove, Doritos, Häagen-Dazs, Marriott, Modelo, and Frank’s RedHot. She has also contributed to publications like the New York Times and Slate, focusing on motherhood. Additionally, she authors a blog called Read + Roam, showcasing her writing skills and personal insights.