Kobi Cohen
About Kobi Cohen
Kobi Cohen is an Executive Creative Director with extensive experience in advertising and creative writing. He has worked with notable companies such as Grey Group, Saatchi & Saatchi, and Interpublic Group, and is also a songwriter for 'The Tree House Kids,' an Israeli children's music ensemble.
Current Role at Grey Group
Kobi Cohen serves as the Executive Creative Director at Grey Group, a position he has held since 2020. In this role, he oversees creative strategy and execution, guiding the creative team in developing impactful campaigns. His leadership is instrumental in shaping the agency's creative direction and ensuring alignment with client objectives.
Previous Experience at Grey Group
Before his current role, Kobi Cohen worked at Grey Group as a Senior Copywriter from 2011 to 2015. During this time, he contributed to various advertising campaigns, focusing on crafting compelling copy that resonates with target audiences. His tenure at Grey Group laid the foundation for his subsequent advancement within the agency.
Education and Qualifications
Kobi Cohen holds a Bachelor's Degree in Marketing and Advertising from The College of Management Academic Studies, where he studied from 2003 to 2006. Additionally, he completed an Associate's Degree in Advertising at Tirza Granot Copywriting School from 2007 to 2008. His academic background equips him with a strong understanding of marketing principles and creative communication.
Creative Contributions and Projects
Kobi Cohen has made significant contributions to various creative projects throughout his career. He has written trailers for Israel's 2013 best docu-reality series and contributed as a writer for the fourth season of the Israeli Emmy-winning TV show 'Ramzor' ('Traffic Light'). His work has been recognized in notable publications, including Lürzer's Archive, Shots Magazine, The Huffington Post, and Adweek.
Songwriting for Children's Entertainment
In addition to his advertising career, Kobi Cohen is a songwriter for 'The Tree House Kids,' an Israeli ensemble dedicated to children's songs. His involvement in children's entertainment showcases his versatility and ability to connect with diverse audiences through music and storytelling.