Lori Whetter
About Lori Whetter
Lori Whetter serves as the VP, Engagement Strategy Director at Grey Group and has been a Digital Director Board Member at Digital Women Kansas City since 2021. With extensive experience in digital strategy and marketing, she has held various roles in notable companies and possesses a strong educational background in Sociology and Journalism from The University of Kansas.
Work at Grey
Lori Whetter serves as the VP, Engagement Strategy Director at Grey Group. She has held this position since 2021, contributing to the company's focus on engagement strategies. In her role, she collaborates with cross-functional teams to execute engagement initiatives, particularly for Health & Wellness clients. Her expertise in digital strategy and marketing automation supports the development of innovative solutions that enhance audience engagement.
Current Involvement with Digital Women Kansas City
Lori Whetter is a Digital Director Board Member at Digital Women Kansas City, a position she has held since 2021. In this role, she participates in a professional network dedicated to empowering women in the digital field through learning, mentoring, and collaboration. Her involvement reflects her commitment to supporting the growth of women in digital careers within the Kansas City Metropolitan Area.
Previous Experience at Intouch Proto
Before her current role, Lori Whetter worked at Intouch Proto as the Director of Strategic Planning from 2020 to 2021. During her time there, she focused on developing strategic initiatives that align with the company's goals. This experience contributed to her extensive background in digital strategy and marketing.
Educational Background
Lori Whetter studied at The University of Kansas, where she earned two degrees. She holds a Bachelor's of Arts in Sociology and a Bachelor's of Science in Journalism and Mass Communications. This educational foundation supports her expertise in understanding market behavior and audience engagement.
Expertise in Digital Strategy and Marketing
Lori Whetter has extensive expertise in various aspects of digital strategy, including SEO, CRM, omnichannel marketing, and marketing automation. Her strategic mindset allows her to leverage digital technologies to create impactful experiences for audiences throughout the customer journey. She is dedicated to continuous learning and skill enhancement in the evolving digital landscape.