Morten Vestergren Frederiksen
About Morten Vestergren Frederiksen
Morten Vestergren Frederiksen serves as the President of Health & Wellness EMEA at Grey Group, a position he has held since 2022. He has extensive experience in brand management and communication, having previously worked at Ogilvy Health UK and held various roles at Promens, among others.
Current Role at Grey Group
Morten Vestergren Frederiksen serves as the President of Health & Wellness EMEA at Grey Group since 2022. In this role, he is responsible for overseeing health and wellness initiatives across the Europe, Middle East, and Africa regions. His leadership focuses on guiding brands to achieve their commercial objectives through effective market positioning.
Previous Experience at Ogilvy Health UK
Prior to his current position, Frederiksen worked at Ogilvy Health UK as the Managing Director for Brand, Marketing & Communication from 2017 to 2019. During his tenure in London, he managed various health-related marketing strategies and campaigns, contributing to the agency's reputation in the healthcare sector.
Career at Promens
Frederiksen's career includes significant roles at Promens, where he served as Area Sales Manager from 2004 to 2007, and later as Marketing Manager and Sales Manager for Denmark. His experience at Promens involved sales and marketing strategies that enhanced the company's market presence.
Educational Background
Frederiksen studied at Copenhagen Business School, where he earned a Master of Science in Design and Communication Management from 1999 to 2002. He also holds a Bachelor of Science in Philosophy and Economy from the same institution, which he completed from 1996 to 1999. Additionally, he attended Vordingborg Handelsskole from 1991 to 1994.
Leadership and Specializations
Frederiksen specializes in optimizing processes and establishing partnerships that drive business success. He has a proven track record in managing intercultural teams and fostering employee growth and retention. His initiatives have transformed businesses in the life science, consumer, and B2B sectors.